Visitors from colleges and universities

When I give my presentations to faculty groups, a question I commonly get is, “How many of your visitors are academic? Where are they coming from?”

I knew I could identify university-based visitors using Google Analytics, but I didn’t have enough knowledge of GA to identify these visitors easily. I’m currently sitting in a workshop on Google Analytics conducted by Bram Luyten, from @mire, at the Open Repositories conference in Prince Edward Island.

Numbers of unique visitors coming from colleges and universities between July 2012 and June 2013.

Numbers of unique visitors coming from colleges and universities between July 2012 and June 2013.

Using some nifty tricks, I can see that ~23% of our visitors from June 2012 to July 2013 (our first full fiscal year of operation) are coming from academic institutions. The list of the top 20 institutions are below:

  1. Iowa State University (as expected)
  2. University of Illinois
  3. Purdue University
  4. Wageningen University and Research Centre
  5. University of Nebraska–Lincoln
  6. Texas A&M University
  7. Kansas State University
  8. Michigan State University
  9. Ohio State University
  10. University of Wisconsin–Madison
  11. Cornell University
  12. Seoul National University
  13. Pennsylvania State University
  14. University of Minnesota
  15. University of Iowa

We’re currently working on ways to increase the number of visitors who are using Digital Repository @ Iowa State University to discover scholarship being created by our faculty, students and staff. This includes allowing other university and college libraries to include materials from Digital Repository @ Iowa State University in their catalogs. Amongst the universities that have done so thus far are Universitat Rovira i Virgili, Karlsruher Instituts für Technologie (KIT) and The University of Sheffield!

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